The Creston Valley Chamber of Commerce is excited to unveil our new brand identity that reflects the vibrant spirit and natural beauty of our region. After operating under the same logo for over a decade, we felt it was time for a fresh look that better captures the Chamber’s role in supporting the local business community.
Our previous logo was part of a regional branding effort dating back to 2012. However, as the surrounding organizations moved away from that shared brand, we recognized the need to develop a more distinct visual identity for the Creston Valley Chamber of Commerce. Rebranding after over a decade isn’t just about freshening up our look—it’s about reinvigorating our role in the community.
Working with local creative agency Hello Agency, the new logo takes inspiration from the stunning natural landscape that defines our area. The bold, sweeping mountain silhouettes and vivid color palette evoke the breathtaking sunsets viewed from Creston towards the Kootenay Pass. This design symbolizes the warmth, stability, and eco-friendly innovation that are hallmarks of our thriving business community.
“Our new brand identity captures the character and presence of Creston Valley,” said Chamber President Melanie Joy. “It conveys a sense of trust, approachability, and forward-thinking that aligns with the Chamber’s mission to support local enterprises and foster economic growth.”
The Creston Valley is renowned for its remarkable natural beauty, from the rolling, fertile farmland to the rugged, snow-capped peaks of the Purcell and Selkirk mountain ranges. This picturesque setting has long attracted visitors drawn to the region’s outdoor recreation, developing vibrant arts scene, and flourishing agri-tourism industry.
As the voice of local businesses, the Chamber is committed to building on this strong foundation and ushering in a new era of prosperity for the Creston Valley. Our updated branding will help us better connect with both the regional community and potential new residents and investors looking to take advantage of all that our area has to offer.
We encourage all Chamber members and Creston Valley residents to embrace this fresh visual identity. Together, we can work to elevate the profile of our thriving business community and showcase the unique character of this exceptional place we call home. A thank you to the team at Hello Agency for bringing this brand to life, you can find more about them here: https://helloagency.co.
